Week 6 Response papers Essay Example | Topics and Well Written Essays - 500 words

Week 6 Response papers - Essay Example Business organizations should engage in environmental conservation at any time, not just after major environmental concerns as witnessed at BP. Companies should get involved in environmental conservation as a way of being socially responsible. Companies should be exemplary and constantly embrace the principles of social responsibility. They should not just engage in environmental conservation so as to win more customers. Business organizations should engage in sustainability programs which are aimed at solving problems related to renewable energy, air quality management and water management. Other issues that they should be involved in include waste management and stakeholder dialogue to ensure that the general public is satisfied with the organizations efforts in conserving the environment (Woodward & Skancke, 2006). The only way business organizations can be said to be environmentally sustainable is to constantly get involve in waste elimination. Waste elimination should not only be carried out when business organizations are in crisis or after crisis. Some organizations such as BP only got involved in waste elimination after the oil spill crisis. There might be other minor oil spills that were not in large scale which went unchecked because the public were not aware of BP’s plans and willingness in waste reduction (Egendorf, 1999). On Leslie’s post, business organizations should actually integrate into their system, the power to make environmental decisions. In light of last year’s oil spill BP’s rebranding looks like it is just for gaining lost image after the oil spill. The values of branding only ensure that the company is able to win back its customers. Their most important aim is to make steady gains in revenues by winning customer tastes and preferences. Environmental conservation, even if used as a marketing strategy should look genuine. Even though the value of BP Beyond petroleum brand is proven in a chart published by