Hiral Patel Essays (317 words) - Free Essays, Term Papers

Hiral Patel Essays (317 words) - Free Essays, Term Papers Hiral Patel BA 2196 Section 703/Paul A. Evangelista Writing Assignment: Crisis Communication Part II Carnival managed its crisis appropriately when it used social media as a megaphone to provide information of the passengers and the crisis. For example, Carnival created a page on the official cruise website for news updates. It also updated its Facebook page, and two Twitter feeds to provide more information about the situation. Writer Rich Thomaselli speaks of Carnival's social media actions, saying "[Carnival] is also using two Twitter feeds to issue updates, such as We've taken more than 7,000 calls from family and friends and have been in regular contact with our guests' designated on-shore contacts" (Thomaselli, 2013). Carnival's action showed its caring about its passengers and was willing to do anything to get them back home and safe. Families back home worried about their loved ones and wanted as much information as possible. Thomaselli provided further details on fixed reimbursements such as "[Carnival] offering every passenger $500, a flight back home, a full refund on the ir booking on the Triumph," (Thomaselli, 2013). Carnival relayed all responses through social media to show their dedication. Timothy Coombs would advise for this reaction as he states, "the news media are drawn to crises and are a useful way to reach a wide array of publics quickly" (Coombs, 2007). Carnival's usage of social media to provide updates on the situation thus served to intensify the commitment of Carnival to take care of its customers. In this way, Carnival's decision to use social media throughout the crisis made the public aware of what was going on. References Coombs, W. T. (2007, October 30). Crisis Management and Communications. Retrieved from instituteforpr.org/topics/crisis-management-and-communications/ Thomaselli, R. (2013, February 14). Carnival Doesn't Shy Away From Triumph Crisis But Is Damage Done? Retrieved April 04, 2017, from http://adage.com/article/news/carnival-cruises-pr-response-triumph-crisis/239819/